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Curriculum
- 5 Sections
- 15 Lessons
- 1 Hour
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- Introduction to Programmatic Advertising2
- Digital Marketing Introduction - Programmatic Advertising4
- 2.0Digital Marketing Introduction – Qualifying Media and Ad Standards4 Minutes
- 2.1How it Works – A walkthrough of the programmatic process5 Minutes
- 2.2The Programmatic Process In Action – Walking Through the Process5 Minutes
- 2.3Data Enhanced Ad Buys – Using DMPs to Make More Informed Buying Decisions4 Minutes
- Programmatic vs. RTB - Defining RTB and Programmatic3
- Auctions - Waterfalls, Header Bidding, and all about Programmatic Auctions5
- 4.0Auctions – An Introduction to First & Second Price Auctions in Digital Marketing4 Minutes
- 4.1Traditional Waterfall – Digital Marketing Process of Serving an Ad9 Minutes
- 4.2Header Bidding – Programmatic Advertising 2.0 – Digital Marketing’s New King4 Minutes
- 4.3Mobile Header Bidding – How This Auction Works Specifically In-App6 Minutes
- 4.4Bid Shading – Adjusting bids in a First Price Auction11 Minutes
- Recap & Thank You!1
