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Curriculum
- 10 Sections
- 24 Lessons
- 4 Hours
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- Introduction to Digital Advertising & Marketing 3011
- Location Targeting - IP, Wifi, Cell Tower, GPS and how to detect fraudulent data4
- 2.0Location Targeting Part 1 – How it works, IP, Wifi, & Cell Tower Targeting8 Minutes
- 2.1Location Targeting Part 2 – GPS Targeting, + How to Find Lat/Longs on Google6 Minutes
- 2.2Location Targeting Part 3 – Location Tech Companies & Fraud Detection/Prevention6 Minutes
- 2.3Beacons – Beacon Target in Digital Marketing, Super Targeted Location Data5 Minutes
- Retargeting Overview1
- Programmatic RTB and CPMs2
- Research - Publisher, Competitor Spend, Trends, and Social Media Listening3
- Platform Demos: Running Facebook Ads, DSP Use, SSP Use & more7
- 6.0Setting a Facebook Brand Page to use for Facebook Ad Campaign7 Minutes
- 6.1Social Media Marketing: Creating a paid Facebook Advertising Campaign21 Minutes
- 6.2DSP Demo Part 1 – Setting up a campaign in a Demand Side Platform20 Minutes
- 6.3DSP Demo Part 2 – Uploading Creative & Custom Audiences7 Minutes
- 6.4SSP Demo Part 1 – How to work with an SSP and Getting Setup10 Minutes
- 6.5SSP Demo Part 2 – Setting up a Mediation Group in Google’s AdMob5 Minutes
- 6.6Mobile Banner Ad Best Practices – A Quick Guide from AdMob3 Minutes
- Contract Negotiations & IOs1
- Social Listening2
- Interviews with Industry Experts2
- Final Recap and Thank You1
