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Curriculum
- 8 Sections
- 17 Lessons
- 2 Hours
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- Introduction to Digital 2011
- Programmatic Advertising - Real Time Bidding and the automated buying process2
- Waterfalls & Header Bidding - What they are & how they are changing advertising3
- Mobile - SDKs & Trends: Mobile Marketing is big business. Learn how it works2
- Verification & Viewability4
- 5.0Ad Verification – MOAT/IAS/Double Verify and other ad-tech platforms7 Minutes
- 5.1Bots & Fraud – Identify and prevent fraud in digital marketing and advertising11 Minutes
- 5.2Ad Viewability – How to identify when a real human sees your ad5 Minutes
- 5.3Ads.txt – A new way to Identify and Prevent Fraud4 Minutes
- Data Collection & Use3
- Google's EBDA & Amazon's TAM1
- Thank You1
Programmatic Advertising Explained
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