AI won’t replace marketers. But marketers who use AI will replace those who don’t.
ChatGPT has become an indispensable tool for content creation, research, and strategy. The difference between mediocre and excellent outputs comes down to one thing: your prompts.
Great prompts are specific, contextual, and outcome-focused. Vague prompts get vague results.
Here are 10 battle-tested prompts that will transform your marketing workflow.
## 1. The Audience Research Prompt
Understanding your audience is the foundation of effective marketing. Use this prompt to build detailed customer personas.
**The prompt:**
“`
Act as a market research expert. Create a detailed buyer persona for [your product/service]. Include:
– Demographics (age, income, location, education)
– Psychographics (values, interests, lifestyle)
– Pain points and challenges
– Goals and aspirations
– Buying behaviors and objections
– Where they spend time online
– Influencers and brands they trust
Base this on a [B2B/B2C] customer in the [industry] looking for [specific outcome].
“`
This gives you a comprehensive foundation for all your marketing decisions.
## 2. The Headline Generator
Headlines determine whether anyone reads your content. Generate multiple options quickly.
**The prompt:**
“`
You are a world-class copywriter. Generate 15 headline variations for a [blog post/landing page/email] about [topic].
Include:
– 3 how-to headlines
– 3 list headlines (numbered)
– 3 question headlines
– 3 curiosity-gap headlines
– 3 benefit-focused headlines
Target audience: [description]
Tone: [professional/casual/urgent/inspirational]
Character limit: [number]
“`
Don’t settle for your first idea. Test multiple headlines to find winners.
## 3. The Content Outline Creator
Staring at a blank page is paralyzing. Let AI create a structured starting point.
**The prompt:**
“`
Create a comprehensive outline for a [word count] blog post titled “[your title].”
Include:
– An attention-grabbing introduction hook
– 5-7 main sections with H2 headers
– 2-3 subpoints under each section
– Suggested examples or data points to include
– A compelling conclusion with call-to-action
– SEO considerations for the keyword “[target keyword]”
Target audience: [description]
Goal of the content: [awareness/education/conversion]
“`
This prompt pairs perfectly with our tips on [AI writing prompts for every content type](/blog/write-better-ai-prompts-content-type/).
## 4. The Email Subject Line Optimizer
Your email is worthless if no one opens it. Generate subject lines that demand attention.
**The prompt:**
“`
Generate 10 email subject lines for [campaign type: promotional/newsletter/abandoned cart/welcome series].
Context: [brief description of email content]
Brand voice: [describe your tone]
Target audience: [who are they]
Include variations using:
– Personalization
– Urgency
– Curiosity
– Direct benefit
– Question format
Keep all under 50 characters for mobile optimization.
“`
Test 2-3 variations on each send to continuously improve open rates.
## 5. The Competitor Analysis Framework
Know your competition without spending hours on research.
**The prompt:**
“`
Analyze the marketing strategy of [competitor name/URL] from the perspective of an expert marketing strategist.
Evaluate:
1. Value proposition and positioning
2. Target audience and messaging
3. Content strategy and topics
4. Social media presence and engagement
5. SEO keywords they’re targeting
6. Pricing strategy
7. Unique selling points
8. Potential weaknesses or gaps
Based on this analysis, suggest 5 ways [your company] could differentiate and compete effectively.
“`
Combine this with our detailed guide on [competitive analysis strategies](/blog/competitive-analysis-spy-rivals-legally/).
## 6. The Social Media Content Batch Creator
Create a week’s worth of content in minutes.
**The prompt:**
“`
Create 7 social media posts for [platform] about [topic/theme].
For each post include:
– Engaging hook (first line)
– Main content (2-3 sentences)
– Call-to-action
– 3-5 relevant hashtags
– Best posting time recommendation
Brand voice: [description]
Content pillars to cover: [list 3-4 themes]
Avoid: [anything off-limits for your brand]
Format for easy copying and scheduling.
“`
Batch creation saves hours while maintaining consistent posting schedules.
## 7. The Ad Copy Generator
Write ads that convert without expensive copywriters.
**The prompt:**
“`
Write 5 variations of [ad type: Facebook/Google/LinkedIn] ad copy for [product/service].
For each variation include:
– Headline (max 40 characters)
– Primary text (max 125 characters for Facebook, adjust for platform)
– Description if applicable
– Clear CTA
Target audience: [description]
Main benefit: [what they get]
Objection to address: [common concern]
Tone: [urgent/casual/professional/playful]
“`
Always test multiple ad variations. Let data decide the winner.
## 8. The Blog Post Repurposer
Maximize your content investment by reformatting for multiple channels.
**The prompt:**
“`
Transform this blog post into multiple content formats:
[Paste your blog post]
Create:
1. A Twitter/X thread (8-10 tweets)
2. A LinkedIn post (150-200 words)
3. An Instagram carousel outline (10 slides)
4. 3 short-form video script hooks (under 15 seconds each)
5. An email newsletter version (300 words)
6. 5 quote graphics text
Maintain the core message while adapting tone for each platform.
“`
One piece of content can become 10+ assets across channels. Learn more about this approach in [creating less and distributing more](/blog/content-marketing-create-less-distribute/).
## 9. The Objection Handler
Prepare responses for every sales objection before you encounter them.
**The prompt:**
“`
List the 10 most common objections prospects have when considering [your product/service] in the [industry].
For each objection provide:
– The underlying concern behind it
– A empathetic acknowledgment
– A logical response addressing the concern
– Social proof or data to support your response
– A redirect question to move the conversation forward
Keep responses conversational, not defensive.
“`
Knowing objections in advance transforms sales conversations.
## 10. The Landing Page Framework
Structure high-converting pages without a conversion expert.
**The prompt:**
“`
Create a landing page outline for [product/service] targeting [audience].
Include these sections with specific copy suggestions:
1. Hero section (headline, subhead, CTA)
2. Problem agitation section
3. Solution introduction
4. Key benefits (3-5 with descriptions)
5. How it works (3-step process)
6. Social proof section structure
7. FAQ section (5 questions)
8. Final CTA section
9. Trust indicators to include
Conversion goal: [purchase/signup/demo booking]
Price point: [if applicable]
“`
Pair this with AI automation strategies from our guide on [tools that replace a marketing team](/blog/ai-tools-replace-marketing-team/).
## Making AI Work for You
These prompts are starting points. Customize them based on:
– Your specific industry context
– Your brand voice and guidelines
– Your audience’s sophistication level
– Your campaign objectives
**Pro tips for better AI outputs:**
1. Always provide context and constraints
2. Specify format and length requirements
3. Include examples of what you like
4. Iterate with follow-up prompts
5. Always edit and add your human expertise
AI accelerates your work. It doesn’t replace your judgment.
**Ready to master AI for marketing?** AdCoach offers comprehensive AI courses taught by practitioners who use these tools daily. [Explore our AI courses](/courses/) and work smarter, not harder.