Digital Advertising and Marketing 201: Today’s Top Topics & Trends

If you are a media professional or student with foundational knowledge seeking to delve into more sophisticated topics within the field, “Digital Advertising & Marketing 201” is designed with you in mind!

Building on the success of the highly acclaimed “Digital Advertising & Marketing 101,” this sequel course dives deeper into the intricate ecosystem of Digital Marketing. Employing a dynamic mix of direct instruction, voice-over presentations, and engaging animations, I illuminate the intricate processes behind the scenes of the digital advertising world, responsible for the dissemination of countless ads across an array of digital platforms.

Topics Covered Include:

• Programmatic Advertising & Real Time Bidding (RTB): Discover the intricacies of automated transactions that have revolutionized traditional ad buying and selling processes. I demystify the mechanisms, key players, and jargon associated with this digital marvel.
• Waterfalls & Header Bidding: Unravel the mystery behind ad selection for websites and apps. This module is especially beneficial for media publishers eager to refine their digital advertising strategies.
• Mobile – SDKs & Consumer Trends: Since mobile usage surpassed desktop in 2016, understanding mobile dynamics, various products, and consumer behavior trends has become crucial. This section provides comprehensive insights into the mobile advertising landscape.
• Verification/Bots/Fraud & Viewability: Digital advertising is fraught with challenges, including fraud. Learn about the types of fraud plaguing the industry and the innovative measures being taken by advertisers and technology firms to combat these issues.
• Data Collection & Use (+DMPs): Data plays a pivotal role in digital advertising, but comprehending the nuances of data, its collection, and utilization is vital. This segment offers a thorough breakdown of data management platforms (DMPs) and their importance in the advertising ecosystem.
• The Future of Digital Advertising: The advertising sector is constantly evolving, with new technologies, companies, and trends emerging regularly. Gain insights into future developments that could significantly impact the industry.

Join me in exploring the essence of programmatic advertising, the transformative power of Header-Bidding, the impact of mobile adoption on advertising spend, strategies for ad verification, the precision of targeted advertising through data, and the strategies major tech giants are implementing to adapt and thrive in this dynamic landscape.

This course imparts skills that are universally applicable, regardless of geographical location or the nature of the company. The global nature of the digital marketing and advertising industry demands a broad perspective for success.

For those with a basic comprehension of the Digital Marketing & Advertising realm and eager to expand their knowledge beyond mainstream platforms like Facebook and Google, this course is a treasure trove. It elucidates the vast array of tools and strategies beyond the conventional, empowering you to elevate your brand, enhance your product promotion, or maximize content monetization in innovative ways.