The difference between AI content that sounds robotic and content that resonates comes down to one thing: your prompts.
Most people type vague instructions and get vague outputs. Then they blame the AI.
Great prompts are specific, contextual, and structured. They tell the AI exactly what you need in exactly the format you need it.
Here’s your prompt library for every content type you’ll create.
## The Anatomy of a Great Prompt
Before the templates, understand what makes prompts work.
**Essential elements:**
1. **Role:** Who should the AI be?
2. **Task:** What should it create?
3. **Context:** What background information matters?
4. **Format:** How should the output be structured?
5. **Constraints:** What limits or requirements exist?
**Example:**
“Act as an experienced B2B copywriter [role]. Write a LinkedIn post [task] about productivity tips for remote workers [context]. Keep it under 200 words with a hook at the start and a question at the end [format]. Avoid clichés and generic advice [constraints].”
Now let’s apply this framework to specific content types.
## Blog Post Prompts
### Full Blog Post Outline
“`
Create a detailed outline for a 1,500-word blog post titled “[Your Title].”
Target audience: [describe them]
Goal: [educate/persuade/entertain]
Primary keyword: [keyword]
Include:
– An engaging introduction with a hook
– 5-7 main sections with H2 headers
– 2-3 supporting points under each section
– Suggested examples or data points
– A conclusion with clear call-to-action
Maintain a [tone: conversational/professional/authoritative] voice.
“`
### Blog Post Introduction
“`
Write an introduction for a blog post about [topic].
The introduction should:
– Start with a hook that grabs attention
– Identify the reader’s pain point or desire
– Promise what they’ll learn
– Be under 150 words
– Use a [conversational/professional] tone
Target reader: [describe them]
“`
### Blog Post Conclusion
“`
Write a conclusion for a blog post about [topic].
The conclusion should:
– Summarize the key takeaways (3-5 bullets)
– Reinforce the main benefit
– Include a clear call-to-action: [specific CTA]
– Be under 150 words
– End with a memorable final thought
“`
For more prompts, see our guide on [ChatGPT prompts for marketers](/blog/chatgpt-prompts-marketers-need/).
## Social Media Prompts
### LinkedIn Post
“`
Write a LinkedIn post about [topic] for [audience].
Structure:
– Hook (first line must grab attention)
– Personal story or observation (2-3 sentences)
– Key insight or lesson
– Actionable takeaway
– Engaging question to prompt comments
Tone: [professional but personable]
Length: 150-200 words
Format: Use line breaks for readability
“`
### Twitter/X Thread
“`
Create a Twitter thread about [topic].
Thread structure:
– Tweet 1: Hook with big promise
– Tweets 2-8: One idea per tweet with supporting point
– Tweet 9: Summary or counterintuitive insight
– Tweet 10: CTA and request to follow/retweet
Requirements:
– Each tweet under 280 characters
– Use numbers and emojis strategically
– Make each tweet standalone valuable
– Start each with a different word
“`
### Instagram Caption
“`
Write an Instagram caption for a post about [topic].
Requirements:
– Opening hook (first line appears in preview)
– Value-packed body (tips, story, or insight)
– Call-to-action (comment, save, share)
– 3-5 relevant hashtags at the end
– Total length: 150-200 words
– Include line breaks for readability
Tone: [casual and relatable / professional / inspiring]
“`
## Email Prompts
### Newsletter Email
“`
Write a newsletter email about [topic].
Email structure:
– Subject line (under 50 characters, curiosity-driven)
– Preview text (complements subject line)
– Greeting
– Hook (why this matters today)
– Main content (3-5 short paragraphs or bullet points)
– CTA (one clear action)
– Sign-off
Tone: [conversational, like writing to a friend]
Length: 300-400 words
Brand voice: [describe your brand’s personality]
“`
### Sales Email
“`
Write a sales email promoting [product/offer] to [audience].
Email structure:
– Subject line (benefit-focused)
– Opening line (reference their situation or pain point)
– Problem identification
– Solution introduction
– Key benefits (3 bullets)
– Social proof element
– Clear CTA
– P.S. line with urgency or bonus
Tone: Helpful, not pushy
Length: 200-300 words
“`
### Cold Outreach Email
“`
Write a cold outreach email to [prospect type] at [company type].
Email structure:
– Subject line (personalized, short)
– Opening (specific observation about them, not about me)
– Value statement (why I’m reaching out)
– Brief credibility (one line max)
– Clear ask (simple, low commitment)
– Professional signature
Requirements:
– Under 125 words
– No jargon or buzzwords
– Feel like a real person wrote it
– Easy to respond to
“`
For email strategies, see our guide on [emails that sell](/blog/email-marketing-write-emails-sell/).
## Video Script Prompts
### YouTube Video Script
“`
Write a script for a [length]-minute YouTube video about [topic].
Script structure:
– Hook (first 10 seconds, prevent clicking away)
– Promise/agenda (what they’ll learn)
– Introduction (brief credibility)
– Main content (3-5 sections with clear transitions)
– Recap of key points
– Call-to-action (subscribe, watch next video, etc.)
Format:
[VISUAL]: What to show on screen
[VOICEOVER]: What to say
[B-ROLL]: Supporting footage suggestions
Tone: [educational/entertaining/inspirational]
Speaking style: Conversational, as if talking to a friend
“`
### Short-Form Video (TikTok/Reels)
“`
Write 5 short-form video scripts about [topic].
For each script:
– Hook (first 2 seconds)
– Main point (one core idea)
– Demonstration or example
– Punchline or CTA
– Total speaking time: 30-60 seconds
Requirements:
– Fast-paced, no filler words
– Visual direction included
– Pattern interrupt elements
– Works with text overlay
“`
## Ad Copy Prompts
### Facebook/Instagram Ad
“`
Write 3 variations of ad copy for [product/service].
Target audience: [describe them]
Main benefit: [what they get]
Price point: [if applicable]
For each variation:
– Primary text (125 characters ideal, 500 max)
– Headline (40 characters)
– Description (25 characters)
– Call-to-action button suggestion
Approach variations:
1. Problem-solution focused
2. Benefit-focused with social proof
3. Curiosity-driven
“`
### Google Search Ad
“`
Create Google Search ads for [product/service].
Target keyword: [keyword]
Landing page: [URL or description]
For each ad provide:
– Headline 1 (30 characters, include keyword)
– Headline 2 (30 characters)
– Headline 3 (30 characters)
– Description 1 (90 characters)
– Description 2 (90 characters)
Create 3 variations testing different angles:
1. Feature-focused
2. Benefit-focused
3. Urgency-focused
“`
## Sales and Marketing Prompts
### Case Study
“`
Create an outline for a case study about [client/project].
Structure:
– Headline (result-focused)
– Client overview (who they are)
– Challenge (what problem they faced)
– Solution (what we did)
– Implementation (how we did it)
– Results (specific metrics and outcomes)
– Testimonial placeholder
– Call-to-action
Include suggested questions to ask the client for quotes and details.
“`
### Product Description
“`
Write a product description for [product].
Product details: [list features]
Target customer: [who buys this]
Price point: [price]
Key differentiator: [what makes it special]
Format:
– Compelling headline (benefit-focused)
– Hook paragraph (why this matters)
– Feature bullets with benefits (5-7)
– Who it’s for (ideal customer description)
– Technical specifications (if relevant)
– Guarantee or risk reversal
Tone: [confident but not salesy]
Length: 200-300 words
“`
## Refining AI Output
First drafts need refinement. Use these follow-up prompts:
**Make it shorter:**
“Condense this to half the length while keeping the key points.”
**Make it more conversational:**
“Rewrite this as if explaining to a friend over coffee.”
**Add specificity:**
“Add specific examples, data points, and concrete details.”
**Adjust tone:**
“Make this more [professional/casual/urgent/empathetic].”
**Fix structure:**
“Reorganize this with clearer headings and transitions.”
**Remove AI-isms:**
“Remove phrases like ‘in today’s world,’ ‘it’s important to note,’ and any filler language.”
## Building Your Prompt Library
Create a personal library of prompts that work for you.
**Organization:**
– Save prompts by content type
– Note which produce best results
– Include your brand voice description
– Store context about your business
**Iteration process:**
1. Start with a template prompt
2. Generate output
3. Note what’s missing or wrong
4. Modify prompt to fix issues
5. Save improved version
Your prompts should get better over time.
## Your Prompt Action Plan
This week:
1. Choose 3 content types you create most
2. Adapt the templates above for your brand
3. Test each prompt and refine based on output
4. Build a prompt document you can reference
5. Share best prompts with your team
AI is only as good as your instructions. Master prompts, master AI-assisted content.
**Ready to master AI for content creation?** AdCoach offers courses on AI tools, automation, and content marketing. [Explore our courses](/courses/) and create better content faster.